Saturday 14 July 2012

AdSense optimization


Optimize Adsense

Google has now added its AdSense Heat Map to their optimization tips page. The main purpose of this illustration is to help webmasters to know which areas are more successful than others in a website or blog. This heat map gives an idea of where is the best location for your AdSense Ads in a page layout.What’s goes wrong? You ask with disappointment!” What has gone wrong? Yes, the root cause of low impressions to a website is always Traffic. Many Adsense marketers failed not because of their poor integration of Adsense to their website but because of fail to generate internet traffic to their website site. If you website can generate 1000 or more internet traffic daily, integration of Adsense definitely will help you to earn a good money from Google. Adsense optimization will further increase the click thru rate and of course increase in your Adsense earning. But, if your website site is new, not yet index by Google or you website has been on internet for some times and indexed by major search engines but is a PR0 (Page Rank 0) website, very likely not many internet surfers will know your website.
Webmasters should also experiment with different ad formats, color schemes and page positioning. Google permits multiple AdSense blocks on a page. So a single image banner advert could be mixed with text adverts on the right margin of the page or adverts could be placed directly within the content at various points.Aside from content, another useful tip in making use of AdSense optimization is the effective use of keywords. By choosing the right keywords and inserting them in your content, the Google search box can lead more web browsers to your ads as well as to your sites and even rank them at the top of the search list.You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.It says, placing more than one ad unit on a page often generates more revenue. But it doesn’t show any indication where only one ad unit is displaying. Ads format on each website is different. Even varies from page to page of same website. So, its not easy for someone to check where there is only one ad unit is displaying.As far as changing the color and appearance of your ads, don’t worry, you don’t need permission to do that. In fact Google encourages publishers to experiment to find the best placement. You can visit Google’s website to see an illustrated heat map whichs shows the best places for you to put Adsense ads.People ignore ads that look like ads. Adsense ads should not stand out but blend in with your site. You can customize the color scheme for each of the separate elements of the ad to achieve this. For example, try to match the background color of the ad to your site’s color and try to match the ad’s link color to your site’s link color.Aside from additional Adsense earnings, putting a Google search on your website has other advantages. It enhances your visitors online experience. It enables them to search for inside pages (of your site) and outside pages directly from your site without having to open another browser. Additionally, now powered by Google Custom Search, it gives more relevant results for your visitors.It’s not only you that makes money when a visitor clicks on an ad. Google is taking a nice slice of that pie as well. So, it’s in their best interest to show the ads that will generate the highest income. So, blocking a specific advertiser might mean that Google will have to display a lower-paying AdSense ad on your site.Another factor for Adsense performance is website traffic. More traffic means more income. This is the most difficult yet effective way to keep your Adsense income (or other income sources) increasing.Adsense channel lets you track the performance of each your Adsense ad type, format and placement. Use this to experiment Adsense optimization in your blog or site. In your Adsense account under Adsense Setup, you have to create and assign Adsense channel to each of your Adsense JavaScript. You may use channel label like “336�280 text top”.You can stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.The Google Adsense Publisher team also feels that the best formats are the wider ones – the ad formats that contain the widest individual ads. Try using the 336×280 large rectangle, 300×250 medium rectangle, or 160×600 wide skyscraper.Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.The best part about the tips I’ve shared here is that simply Google Search Now this is its simplicity. Through this function Well when a website visitor chooses to use this function you now have the ability to add a Google search box from your website your AdSense income. Your goal is to match the color of the sponsored listings while surfing from your web site guess who makes money YOU This is absolutely huge. Now getting more traffic would be great but lets be honest increasing your AdSense click thru rate and your AdSense ads to appear as seamless as possible.You can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won’t help your visitors at all.

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